Next.js Development
Performance as discipline
A large share of users abandon a site that takes more than 3 seconds to load. A slow site loses customers before it even shows itself.
App Router, React Server Components, Turbopack — a pinned Next.js 16 stack, not whatever the latest unstable release happens to be. The goal is green Core Web Vitals, measured with Lighthouse on every deploy, not promised in words.
Rendering strategy
Server components by default, client components only where interactivity is needed: less JavaScript shipped to the browser.
App Router
Shared routing and layouts, streaming and Suspense where content is slow, not everywhere out of habit.
Pinned stack
Turbopack in dev, an optimised production build — a stable version, not whatever the latest release happened to be on deploy day.
Real measurement
Lighthouse and Core Web Vitals checked on every deploy, not just at launch.
- —App Router with React Server Components
- —Optimised rendering: less client-side JS where it isn't needed
- —Optimised images and fonts (next/image, next/font)
- —Core Web Vitals measured on every deploy
For those who already understand that a slow site loses customers before it can convince them.
Not for those chasing the most talked-about framework of the moment — we choose the stack for the project, not the hype.